“It’s not just experiences—spending on objects makes us happy, too”
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고려대학교에서 경영학 학사학위를, 서울대학교에서 경영학 석사학위(마케팅 전공)를 받았다. 그 후 미국 서던캘리포니아대학교(USC)에서 경영학 박사학위(마케팅 전공)를 취득했다. 현재 동국대학교 경영학과에서 소비자 경험행복, 암호화폐(Crypto), 인공지능(AI), 코로나-19 등 마케팅 분야의 트렌디한 주요 주제를 연구하고 있다.
연구논문을 경영학, 심리학, 광고학, 관광학, 윤리학의 총 5개 학문 분야의 최고 권위 학술지에 발표했다. 연구 업적을 인정 받아 대학에서 학술상(최우수 연구자상)을 여러 차례 수상했다. 집필한 논문이 2021년 ‘Web of Science’ 경제/경영 분야 논문인용 빈도 상위 1% (Highly Cited Paper)에 올랐다. 연구의 시사점들이 《뉴욕타임즈》, 《가디언》, 《CNBC》, 《중앙일보》, 《SBS》 등 주요 매체를 통해 한국과 세계의 독자들에게 널리 알려졌다.
경험행복 주제의 논문이 ‘Altmetric’ 사회적 영향력 역대 상위 5% 논문에 선정되었다. 학문과 실무를 연결하면서 대기업/스타트업/공공기관을 대상으로 자문과 강연을 하고 있다.
언론
자문
연구
동국대학교 경영학과 부교수
동국대학교 인공지능학과 겸임교수
유니스트 (울산과학기술원) 조교수
LG전자 상품기획팀 사원
서던캘리포니아대학교(USC), 경영학박사(마케팅 전공)
서울대학교, 경영학석사 (마케팅 전공)
고려대학교, 경영학학사
최우수교원상 (연구부문), 동국대학교
최우수교원상 (연구부문), 울산과학기술원(UNIST)
논문 사회적 영향력 상위 4%, 알트메트릭(Altmetric)
경험 마케팅 (Experiential Marketing)
인공지능 마케팅 (AI Marketing)
한국장학재단 창업자문 프로그램 창업자문위원
사회복지공동모금회 사랑의 열매 마케팅자문위원회 자문위원
삼성SDS 주식회사 Xeed-LAB 피카스팀 프로젝트 경영 전략 자문 자문책임자
주식회사 삼표 마케팅 및 경영전략 자문 자문책임자
넥스트리서치(주) 고객경험품질 마케팅 자문위원
“It’s not just experiences—spending on objects makes us happy, too”
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바로가기“Social class determines whether buying experiences or things brings greater happiness”
바로가기“Social class determines whether buying experiences or things brings greater happiness”
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바로가기“Buying experiences doesn't always make you happier than buying objects.”
바로가기“Social class determines whether buying experiences or things brings greater happiness”
바로가기“Give a gift that will really last: An experience.”
바로가기“Social Class Determines Whether Buying Experiences or Things Makes You Happier”
바로가기“Social class affects whether buying things or experiences makes you happier, study suggest”
바로가기“Wann Besitz doch glücklich macht”
바로가기“A friend in greed: solidarity makes us choose fatty foods”
바로가기“Struggling to lose weight? It’s not your fault – blame your friends”
바로가기“Scientists reveal you’re more likely to order fatty food or drinks if your friend opts for something unhealthy first ‘because you don’t want to embarrass them’”
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Park, Jooyoung, Jungkeun Kim, Jihoon Jhang, Jacob C. Lee, Jaehoon Lee (forthcoming), “The Impact of Infectious Disease Threat on Consumers' Pattern-Seeking in Sequential Choices,” Psychology & Marketing.
- 2019 SSCI IF: 2.37 (Q2, Top 36.10%)
Park, In-Jo, Jungkeun Kim, Seongseop (Sam) Kim, Jacob C. Lee, and Marilyn Giroux (forthcoming), “Impact of the COVID-19 Pandemic on Travelers’ Preference for Crowded versus Non-crowded Options,” Tourism Management.
- 2019 SSCI IF: 7.43 (Q1, Top 2.68%)
Giroux, Marilyn, Jooyoung Park, Jae-Eun Kim, Yung Kyun Choi, Jacob C. Lee*, Seongseop (Sam) Kim, Seongsoo Jang, Hector Gonzalez-Jimenez, and Jungkeun Kim (forthcoming), “The Impact of Communication Information on the Perceived Threat of COVID-19 and Stockpiling Intention,” Australasian Marketing Journal.
- Scopus Journal
Xu, Cheng, Jooyoung Park, and Jacob C. Lee* (forthcoming), “The Effect of Shopping Channel (Online vs. Offline) on Consumer Decision Process and Firm’s Marketing Strategy,” Internet Research.
- 2019 SSCI IF: 4.71 (Q1, Top 15.71%)
Lee, Jacob C., Sara Kim, and Phyllis Xue Wang (forthcoming), “Anthropomorphizing Makes Material Goods as Happiness-inducing as Experiences,” Marketing Letters.
- 2019 SSCI IF: 1.28 (Q4, Top 81.91%)
Kim, Jungkeun, Marilyn Giroux, Jooyoung Park, and Jacob C. Lee* (forthcoming), “An Evolutionary Perspective in Tourism: The Role of Socioeconomic Status on Extremeness Aversion in Travel Decision Making,” Journal of Travel Research.
- 2019 SSCI IF: 7.03 (Q1, Top 4.46%)
Kim, Jungkeun, Jooyoung Park, Jaeseok Lee, Seongseop (Sam) Kim , Hector Gonzalez-Jimenez, Jaehoon Lee, Yung Kyun Choi, Jacob C. Lee, Seongsoo Jang, Drew Franklin, Mark T. Spence, and Roger Marshall (forthcoming), “COVID-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision-Making,” Journal of Travel Research.
- 2019 SSCI IF: 7.03 (Q1, Top 4.46%)
Kim, Jungkeun, Jaeseok Lee, Jihoon Jhang, Jooyoung Park, and Jacob C. Lee (2021), “The Impact of the COVID-19 Threat on the Preference for High versus Low Quality/Price Options," Journal of Hospitality Marketing & Management, 30 (6), 699-716.
- 2019 SSCI IF: 4.5 (Q1, Top 13.39%)
Kim, Jungkeun, Marilyn Giroux, and Jacob C. Lee* (2021), “When Do You Trust AI? The Effect of Number Presentation Detail on Consumer Trust and Acceptance of AI Recommendations,” Psychology & Marketing, 38 (7), 1140-1155.
- 2019 SSCI IF: 2.37 (Q2, Top 36.10%)
Lee, Jacob C., Yuanyuan (Gina) Cui, Jungkeun Kim, Yuri Seo, and Hyunji Chon (2021), “Photo Taking Paradox: Contrasting Effects of Photo Taking on Travel Satisfaction and Revisit Intention,” Journal of Travel Research, 60 (4), 833–845.
- 2019 SSCI IF: 7.03 (Q1, Top 4.49%)
Kim, Jungkeun, Marilyn Giroux, Jae-Eun Kim, Yung Kyun Choi, Hector Gonzalez-Jimenez, Jacob C. Lee*, Jooyoung Park, Seongsoo Jang, and Seongseop (Sam) Kim (2021), “The Moderating Role of Childhood Socio-Economic Status on the Impact of Nudging on the Perceived Threat of Coronavirus and Stockpiling Intention,” Journal of Retailing and Consumer Services, 59, 102362.
- 2019 SSCI IF: 4.22 (Q2, Top 25.33%)
Kim, Seungbeom, Mina Jun, Jacob C. Lee, Sookyoung Kee (2021), “An Experimental Study of Intertemporal Purchasing Decision: Experiential vs. Material Purchases,” Global Business Administration Review, 18 (2), 247–267.
- KCI Journal
Kim, Jungkeun, Marilyn Giroux, Hector Gonzalez-Jimenez, Seongsoo Jang, Seongseop (Sam) Kim, Jooyoung Park, Jae-Eun Kim, Jacob C. Lee, and Yung Kyun Choi (2020), “Nudging to Reduce the Perceived Threat of Coronavirus,” Journal of Advertising, 49 (5), 633–647.
- 2018 SSCI IF: 3.52 (Q1, Top 7.38%)
Kim, Jungkeun and Jacob C. Lee* (2020), “Effects of COVID-19 on Preferences for Private Dining Facilities in Restaurants,” Journal of Hospitality and Tourism Management, 45, 67–70.
- 2018 SSCI IF: 2.50 (Q2, Top 31.73%)
Hwang, Euejung, Jungkeun Kim, Jacob C. Lee*, and Saetbyeol Kim (2019), “To Do or to Have, Now or Later, in Travel: Consumption Order Preference of Material and Experiential Travel Activities,” Journal of Travel Research, 58 (6), 961–976.
- 2017 SSCI IF: 5.17 (Q1, Top 3.00%)
Kim, Jungkeun, Euejung Hwang, Jooyoung Park, Jacob C. Lee*, and Jongwon Park (2019), “Position Effects of Menu Item Displays in Consumer Choices: Comparisons of Horizontal versus Vertical Displays,” Cornell Hospitality Quarterly, 60 (2), 116–124.
- 2017 SSCI IF: 2.06 (Q1, Top 20.75%)
Yi, Youjae, Jacob C. Lee*, and Saetbyeol Kim (2018), "Altruistic Indulgence: People Voluntarily Consume High-Calorie Foods to Make Other People Feel Comfortable and Pleasant,” Social Influence, 13 (4), 223–239.
- 2016 SSCI IF: 1.00 (Q4, Top 81.45%)
- Selected Media Coverage: The Guardian, The Times, Daily Mail, The Australian
Hayes, Timothy, Jacob C. Lee*, and Wendy Wood (2018), “Ideological Group Influence: Central Role of Message Meaning,” Social Influence, 13 (1), 1–17.
- 2016 SSCI IF: 1.00 (Q4, Top 81.45%)
Lee, Jacob C., Jungkeun Kim, and Kyuseop Kwak (2018), “A Multi-attribute Examination of Consumer Conformity in Group-level Ordering,” Australasian Marketing Journal, 26, 41–48.
- Scopus Journal
Lee, Jacob C.*, Deborah L. Hall, and Wendy Wood (2018), “Experiential or Material Purchases? Social Class Determines Purchase Happiness,” Psychological Science, 29 (7), 1031–1039.
- 2016 SSCI IF: 5.67 (Q1, Top 5.67%)
- Lead Article
- Selected Media Coverage: Associated Press (AP), Science Daily, MedicalXpress, Psychology Today
《AI로경영하라》, 공저, 서울경영연구원(2021)